Steve Lucas is the CEO and Managing Partner at The Storage Group®, a company specializing in digital marketing and software solutions for the self-storage industry, including RV and boat storage. As an advisor for Toy Storage Nation, he will lend his expertise by speaking at the upcoming Self Storage Association Fall Conference, at the MGM Grand in Las Vegas, September 3–6. He will share his digital marketing expertise in his upcoming presentation, “Maximize Marketing Success in Self Storage and Boat & RV Storage: Explore The Overlaps and Key Differences.”
Scheduled for the morning of September 4 at 8:15 AM, Lucas will dive into marketing strategies for self-storage and boat and RV storage facilities. These strategies share some similarities while also having distinct differences according to the needs and behaviors of their target market. A more in-depth discussion will include:
- Target Audiences: Look into who is renting boat and RV storage.
- Marketing Channels: Find out which channels will be the most effective for your marketing strategy.
- Facility Features: Learn which features make your property stand out and what consumers expect.
- Customer Engagement: Creating buzz about your business will require engagement with the community at large.
- Seasonal Campaigns: Boating, RVing, and other recreational activities have peak and off-seasons, so see how you can prepare for both.
Toy Storage Nation is the leading voice for the recreational vehicle storage industry. Business leaders and entrepreneurs, both inside and outside the industry, recognize the importance of effective marketing. TSN has an advisory board stacked with the immeasurable talent of thought leaders and trailblazers from the self-storage and recreational vehicle storage industry. Lucas is a frequent presenter at TSN RV & Boat Storage Workshops, including the upcoming Naples’ destination, September 27. Learn more.
The Self Storage Association is a leading trade organization for the self-storage industry, providing news, information, education, and networking for those in the business for well over four decades. The fall conference is held annually and offers educational material, vendor trade shows, discussions, and so much more. Self-storage operators from around the world can collaborate, share news and insights, and discuss the latest trends. Learn more and register for the event here.
