By Kelsey Keagle of LiveSwitch Inc.
The RV and boat storage market is continually evolving, driven by the increasing demand for secure, efficient and customer-friendly storage solutions. The industry shows growth year-over-year by 46%, along with an average year-over-year increase in price-per-acre of over 53%. As the industry strives to meet the growing needs of customers, innovative technologies are transforming the industry. One of the fastest moving technologies being adopted within the growing RV and boat storage market is video communication technology.
Cutting-edge, real-time video and communication platforms offer unparalleled benefits that enhance security, streamline operations and elevate customer service. With more than 800 RV and boat storage facilities nationwide, it’s crucial to stay ahead of these changes to meet your tenants’ needs and stay competitive. Innovative technologies, including real-time video communication and video documentation used to connect to customers, in addition to a team for record keeping and organization, are significantly impacting businesses’ revenue, brand and customer service experience.
Seamless Online Lease Signing
One of the most significant challenges for RV and boat storage operators is closing deals quickly and efficiently. With the heavy increased shift of millennial aged RV and boat buyers, owners find themselves at the crossroads of operational technology needs as buyers’ needs shift. Unwavering regardless of your customers age group though is the importance of closing deals quickly and efficiently for each prospect entering your sales funnel. Traditional methods of lease signing can be cumbersome and time-consuming, often requiring multiple in-person visits. Seamless online lease signing capabilities simplify this process. This puts both time and money back in your pocket as a business owner; however, using new tools can create unforeseen obstacles when not implemented correctly.
Prospective customers want to complete their lease agreements from the comfort of their homes. Simple methods for outreach are what work best. Video communication is key to the tenant experience and provides space for your team to do their best work. When you implement systems utilizing video communication, you gain an immediate live-video connection to customers, and your team is allowed to guide customers through the lease-signing process in real-time and with clear communication. This frictionless approach accelerates deal closures while enhancing customer satisfaction by providing a convenient and modern experience.
Efficient Facility Management and Operations
Effective facility management is crucial for ensuring the safety and maintenance of RV and boat storage sites. Video technologies provide businesses a powerful tool for remote management and operational efficiency as well as improved oversight and safety of facilities.
When you can quickly document issues with high-quality video and photos, you are enabling your team to address problems promptly. Whether it’s assessing storm damage or conducting routine site audits, video technology allows both you and your teams to view situations live or access recorded footage for later analysis. This remote management capability is particularly beneficial for overseeing multiple sites, as it reduces the need for onsite personnel and minimizes response times.
Additionally, video communication enhances tenant management by providing a clear and comprehensive view of the facility’s operations through both live and asynchronous video capture. Owners and managers can monitor activities, ensure compliance with safety protocols and maintain high standards of upkeep, all from a centralized location using video technology.
Enhanced Customer Service and Experience
Delivering exceptional customer service is key to retaining customers and building long-term relationships. Video communication technologies empower RV and boat storage businesses to provide superior service by optimizing staff management and matching daily tasks to the right personnel.
Video technology and communication capabilities enable operators to efficiently manage multiple sites with fewer staff members by optimizing the tasks where managers need not be physically present to complete. This facilitates a hub-and-spoke model, where central management can oversee and support various locations. This model, when optimized with video communication, allows owners or managers to deploy customer success teams to resolve issues quickly and effectively, ensuring that facilities remain in top condition while addressing tenant concerns promptly.
By matching the right people to specific tasks, video technologies help maximize workforce capabilities, leading to increased operational efficiency and enhanced customer satisfaction. Whether it’s fixing a roof or assisting a tenant with their storage unit, video solutions ensure that the right resources are allocated to the job at hand.
Conclusion
Innovative video technologies are revolutionizing the fast-growing RV and boat storage market by providing solutions that address key challenges. Implementing video technology and communication provides seamless online lease signing processes, efficient facility management tools, enhanced customer service capabilities and a comprehensive approach to modernizing storage operations. As the market continues to grow, adopting video communication will help operators stay competitive, improve operational efficiency and deliver exceptional customer experiences.
The mission of LiveSwitch is simple, yet enormous: Build human connection through technology. And through human connection, we can help change the world for the better. LiveSwitch’s video technology has powered successful infrastructure for other businesses’ video applications for over a decade. LiveSwitch provides developers with SDK applications and deployment. In 2023, utilizing industry trusted video technology, LiveSwitch developed its end-user application and built simple and effective video communication tools to accelerate storage facility investors, home service and moving businesses, landscapers and electricians, as well as security professionals and property owners.
Used for customer service calls, LiveSwitch Contact and Concierge provides remote estimates and video documentation, while enabling instant live-recorded video connection with anyone with ease. Prospects, customers and managers can record asynchronous videos and upload high-definition photos with unlimited data storage–all organized using unique customer profiles within your own dashboard and centralized library. LiveSwitch Concierge provides remote facility video communication accessing instant live, inbound video calling from both customers and new prospects. By initiating real-time video through your business website or QR codes, your team can easily add to chat widgets, physical assets in your facilities, marketing materials and remote kiosks. Learn more.
Works Cited
- List SS. “RV Boat Storage Continues to be in High Demand.” RV Boat Storage Continues to be in High Demand, 2024, https://listselfstorage.com/industry-insights/rv-boat-storage-continues-to-be-in-high-demand/. Accessed 5 August 2024.
- Yardi. “Demand For RV & Boat Storage Facilities On The Rise.” Yardi Breeze, 27 January 2023, https://www.yardibreeze.com/blog/2023/01/rv-boat-storage-breaking-records/. Accessed 12 August 2024.