By RV Industry Association
The Go RVing 2025 RV Owner Demographic Profile reveals a dynamic shift in the RV ownership landscape. The study, conducted by IPSOS, unveils a younger, more diverse and increasingly engaged RV owner base.
Why is this important to RV storage operators? Understanding your customer base is key to attracting storage tenants and keeping them in the long term.
Here are key findings from the new report (Scroll down to view graphics):
- A New Generation of RVers: The profile of RV owners is undergoing a transformation, with a notable increase in younger and more diverse owners compared to previous years.
- Younger Families: This trend is particularly evident among first-time owners and families with children under 18. The median age of RV owners has declined from 53 in 2021 to 49 in 2025, with 46% of owners now falling within the 35-54 age range.
- Diverse Ownership: The RV community is becoming more inclusive, with a growing number of Hispanic-American, African-American, Asian-American, and LGBTQ+ owners, who now make up 30% of RV owners.
- Increased Usage: RV owners are spending more time on the road, with the median number of days used per year rising to 30, a 50% increase over usage in 2021.
- Strong Motivations: The top three motivators for purchasing an RV include simply unwinding and relaxing (58%), spending time in nature (57%), and visiting locations with natural beauty (53%). Interestingly, 43% of RVers also cite the ability to bring pets as a crucial factor in their decision.
- Lack of RV Storage: Many RVers noted that one of the negative aspects of owning an RV is the lack of storing/parking RV when not in use.
“As the RV industry continues to evolve, it is well-positioned to capitalize on the growing interest in outdoor recreation, flexible work arrangements, and experiential travel,” said Go RVing CMO Karen Redfern. “By embracing innovation, targeting new audiences, and providing exceptional customer experiences, the RV industry can drive sustained growth and solidify its place as a cornerstone of the American lifestyle.”
Here are some helpful graphics published by RVIA to summarize this report and help you gain a better understanding of current and potential tenants.(View the full report here.)
Helpful when determining Unit Mix!
