Q&A With Chuck Gordon of Storable

Chuck Gordon is the CEO of Storable, a leading technology provider for specialty real estate. He holds a bachelor’s degree from UCLA and studied entrepreneurship at the National University of Singapore. Born and raised in Washington, D.C., Chuck moved west to attend UCLA, where he co-founded SpareFoot with his suitemate, Mario Feghali. What began in 2008 as a simple solution to a personal storage challenge quickly grew into the largest online marketplace for self-storage in the U.S. Chuck has served as CEO since the company’s inception—leading both SpareFoot and now Storable—for over 16 years. 

In 2018, SpareFoot merged with SiteLink and storEDGE to form Storable—the industry’s first fully integrated technology platform. Today, Chuck leads the company with a focus on innovation, growth and creating real value for operators. Storable now serves three verticals: self-storage, marine and RV & camping. By uniting management software with listings, websites, CRM, insurance, payments and more, Storable is transforming how specialty real estate is managed—helping operators win more every day. 

What led you to the self-storage industry? What keeps you here?
My story starts all the way back to my college days at UCLA in 2007. I was preparing for a semester abroad and needed a place to store my things while I was away. Storage options nearby were far outside my budget and shipping everything back to my hometown across the country didn’t make sense either. 

My roommate at the time (and now company co-founder), Mario Feghali, offered a solution: He could store my stuff in his mom’s attic. That small gesture sparked a much bigger idea. What if people could rent out their extra space—think attics, garages, closets—as a more affordable storage option? 

While abroad, I took a few entrepreneurship classes and started working on a business plan. When I got back, Mario and I hired a developer and launched SpareFoot in the summer of 2008. It started with a personal need and quickly became something so much bigger. 

What keeps me here in the industry is an easy answer – it’s our customers. Over the years I’ve had the privilege of meeting and working with some of the smartest and kindest people in the business. To play a small part in their success is both humbling and gratifying. As our client’s businesses evolve, so does Storable. We are proud to be there for every step of their growth to empower our clients and their business. It’s an exciting space and we are just getting started!

Can you summarize how your company was formed and how it has evolved over the years?
Yes, SpareFoot was really just the beginning of what would eventually become Storable today. What started as a simple idea to solve my own storage problem grew into something much larger. 

By 2018, it was clear the industry needed more than just standalone tools—operators were looking for an integrated, end-to-end platform to run their businesses more efficiently. That’s when SiteLink and storEDGE joined forces with SpareFoot to ultimately provide the most comprehensive technology in the space and form what is now Storable. 

In 2019, we launched the Storable Platform, offering operators a fully integrated ecosystem designed to streamline operations, drive revenue and deliver a better experience for tenants. We’ve continued to evolve ever since, always focused on building solutions that make running a storage business easier and more profitable. 

What products/services do you provide to the storage industry?
Storable offers an end-to-end solution for the self-storage industry to power growth and increase operational efficiency. We are continuously building our solutions around our client’s needs to provide all the tools you need to run their self-storage businesses, and ultimately, win more. 

Our bread and butter is our Property Management Software, Storable Edge, Sitelink and Storable Easy, designed to run whatever size of business you run, from hundreds of facilities to a single-location business. From there, we have built a whole suite of solutions to support your business. 

From starting a business from the ground up or attracting more tenants to grow a business, we offer our Sparefoot Marketplace and Website solutions, to help fill empty units, optimize search engine rankings and provide a seamless, online reservation experience for tenants. We also offer modern solutions to automate and simplify daily workflow, with Storable CRM, automated follow-ups and tools designed to close deals faster and increase communication. Storable Access Control allows operators to manage access points remotely, from anywhere. 

To better protect a business, Storable also offers Property & Casualty Insurance as well as Tenant Insurance for renters and their belongings. We also provide solutions to combat unfortunate delinquency without collections and auctions products to help collect missing revenue and facilitate online auctions to clear out delinquent units. 

Speaking of automation, we are continually investing in more AI-driven technology so be on the lookout for some more updates later this year. Exciting stuff to come! We are also proud to have hundreds of third-party integration partners, allowing Storable to fit seamlessly into your existing tech stack, allowing you to partner with whichever vendors are best for your business. 

What led to diversifying the company to your current business model including self-storage, marines and RV campgrounds?
The decision to diversify into marine and RV campground properties really came from recognizing the similarities across these industries. Operators in outdoor hospitality face many of the same challenges as those in self-storage—managing reservations, payments, occupancy and providing exceptional guest experiences, all while juggling multiple systems. 

By expanding into these markets, we saw an opportunity to revolutionize the end-to-end property management experience in a much broader way. We brought together best-in-class products and partnered with teams that have deep operational expertise in marine and RV. It’s more than just combining resources—it’s about reimagining how technology can simplify operations and elevate the guest experience. 

At Storable, we’ve always been united in our obsession with solving real customer problems. Our goal is to offer a single-source, intelligent platform that empowers operators across all our verticals to streamline their businesses, maximize revenue and deliver five-star experiences. That mission hasn’t changed—it’s only expanded. 

Do you serve any RV/boat storage clientele, or do you have plans to do so in the future? Are any of your clients operating hybrid facilities (offering traditional storage and toy storage) or investigating the hybrid model? 
Yes, we do serve clients in the RV and boat storage space, and several of our customers operate hybrid facilities that offer both traditional self-storage and toy storage for recreational vehicles like RVs, boats and other large equipment. We’ve also seen growing interest from operators exploring this model as they look to diversify revenue streams and meet the demand for outdoor storage solutions. 

What are your projections on growth within your niche industries? What is the data telling you about the future for them in the coming years?
Across the board, we’re seeing strong, sustained growth in all of our verticals. Self-storage continues to be a resilient asset class, while RV and marine are seeing long-term tailwinds from lifestyle shifts and increased consumer interest in outdoor experiences.

What the data tells us is clear: operators are prioritizing technology, efficiency and customer experience like never before. The future will favor those who invest in integrated, intelligent platforms that allow them to scale, adapt quickly and deliver exceptional service. At Storable, we’re well-positioned to support that evolution—bringing together the tools, data and insights operators need to grow smarter and faster in the years ahead. 

With your keen background in traditional storage, can you draw parallels to RV/boat storage?
At the core, whether someone is storing family heirlooms, a motorhome or a boat, it all comes down to trust. People need to feel confident that their belongings are safe and well cared for—and that requires operators to deliver a reliable, customer-first experience.

Coming from the traditional self-storage world, I’ve seen how critical that trust is in building long-term success. The same principles apply in RV and boat storage. While the items may be different, the operational needs—like security, accessibility and seamless customer service—are strikingly similar. Our goal at Storable is to empower operators across all these verticals with the tools they need to earn that trust every day and deliver an exceptional experience at every touchpoint. 

From your perspective, what obstacles pose challenges to the scalability of RV/boat storage?
From my perspective, one of the biggest challenges to scaling RV and boat storage is the lack of standardized operational systems. Many facilities are still using outdated or piecemeal technology, which creates inefficiencies and makes it difficult to scale effectively or deliver a consistent customer experience.

Also, as demand grows, so do customer expectations. Today’s RV and boat owners are looking for more than just a parking spot—they want security, convenience, digital access and even value-added amenities. Operators need the right tools and infrastructure to meet those expectations at scale. 

What amenities do you recommend operators consider for increasing revenue? When it comes to RV and boat storage, the right amenities can make a significant impact on both customer satisfaction and revenue potential. We’ve seen operators successfully boost income by offering value-added services that go beyond just a parking spot.

Covered or fully enclosed storage is one of the top revenue drivers—it provides extra protection from the elements and commands a higher monthly rate. Security upgrades like 24/7 surveillance, gated access control and mobile access control also go a long way in building trust and justifying premium pricing.

Convenience-based amenities are increasingly in demand. For RV storage, that includes on-site dump stations, water fill-up stations, electric hookups and even basic maintenance services like battery checks or tire inflation. For boat storage, value comes from features like valet launch, on-site cleaning and detailing, or fuel access. These kinds of services can be monetized directly while also creating a seamless, high-end experience.

Technology is another big differentiator. Automated billing, online reservations and digital access systems streamline operations and offer customers the kind of self-service, frictionless experience they expect. And while it might seem simple, offering Wi-Fi in waiting areas or around service zones has become a valued amenity, especially for those dropping off or prepping their vehicles. 

Ultimately, it’s about creating a storage experience that feels elevated. When operators focus on convenience, security and thoughtful service, customers are more willing to pay a premium—and stay loyal for the long term. 

Finally, what do you like to do when not working so hard?
When I’m not working, I’m usually spending time with my wife and our 15-month-old daughter at home in Austin. Being a dad is the greatest joy in my life right now. Outside of family time, I love to cook and spend time in the garden. I’m also a big traveler; I’ve been to 56 countries so far, and I’m always looking forward to the next adventure.

Visit Storable to learn more.

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