By The Storage Group
The boat and RV storage industry continues to prove it is a lucrative sector for entrepreneurs. It pays to invest in the extra storage space, but you must ensure your site is technologically advanced if you want to succeed and stay on the cusp of future trends. In today’s digital age, it pays dividends to ask: “How do I attract the best and most sustainable clients?” Read on to stay ahead of the game.
Electric Hookups for Electric Cars
Being on top of new trends is the key to success and upward momentum for boat and RV storage facilities. As early as 2022, various news outlets reported that sales of EVs increased by 40%. With charging stations becoming increasingly common, it makes sense to have electric hookups and charging stations at your storage facility.
Additionally, many EV owners fall into higher income brackets, so depending on the demographics surrounding your facility, adding EV charging stations can attract a more upscale clientele. While the initial investment can be significant, the long-term payoff could be substantial if your facility consistently draws these levels of customers.
Convenience Meets Care
When it comes to storing RVs or boats, the right facility goes beyond just offering space; it should support the upkeep and readiness of vehicles. Premium amenities like wash stations and vacuum stations make it easy to clean up after long trips or prep for the next big adventure. Whether a customer is rinsing off saltwater from a fishing weekend or tidying up the interior after a cross-country road trip, having these tools on-site saves your clients time and hassle.
Facilities that also provide dump stations, air compressors, propane refills and trickle chargers show a real commitment to vehicle maintenance and customer convenience. Dump stations help your customers manage waste properly, while air compressors ensure their tires are road-ready. Propane refill options keep RV appliances fueled up, and trickle chargers protect batteries during long-term storage. These added features turn a simple storage facility into a one-stop shop for keeping these vehicles in peak condition year-round.
Remote Management Software
Remote management software streamlines a multitude of processes within your facility. From allowing customers to make online contactless payments to letting them speak to a remote agent to work out the details of their contract, remote management software is becoming increasingly ubiquitous in the storage industry.
It is beneficial not just for the clients but for you, the manager or owner of the company. You can get alerts on your phone if an electronic system is offline or an emergency text message if your motion sensors have been tripped. Some software can even feed security camera footage to your phone in real time, similar to Google Nest devices. Investing in remote management software can make your clients feel in good hands–so don’t neglect it.
The Storage Group has a team of experts specializing in the boat and RV storage industry that offers digital marketing services as well as innovative software solutions. The Storage Group provides Class A business owners with industry-leading marketing campaigns and online technology tools to improve their facilities’ online presence, drive higher conversion rates and increase revenue.
Steve Lucas, CEO and Managing Partner of The Storage Group®, will be speaking April 25, 2025, at the Toy Storage Nation Executive RV & Boat Storage Workshop, hosted in partnership with Inside Self-Storage in Las Vegas. Steve’s presentation, “How To Maximize Occupancy With Digital Marketing,” covers basic-to-advanced marketing strategies–just one a dozen topics addressing all aspects of developing, operating and investing in RV and boat storage. Register today.
