The Valley of the Sun in Phoenix, Ariz., may be the new home of a classy car storage facility along with a social club. Fresh out of Southern California, Finish Line Auto Club submitted documents to the City of Scottsdale (Ariz), requesting approval to build a country club-esque luxury car storage facility for car collectors at a site that’s currently home to Fender’s Scottsdale headquarters, a high-income area just east of downtown Phoenix.
The firm plans to build out a 125,000-square-foot “car condo” facility complete with a 13,000-square-foot social club, Principal Tony Principe confirmed to the Phoenix Business Journal.
Principe revealed the site will comprise various unit sizes in addition to special amenities and features within the individual condo-units. “But the common areas are where we’re really putting a lot of energy and focus on in Scottsdale,” he added.
Principe described his car clubs as having a “Soho House-style” membership platform. Soho House is a private social club for creatives, which includes yearly dues.
An adjacent 52,000-square-foot building might also be included in the project plans. The 10.4-acre property is home to the 127,690-square-foot, two-story building where Fender Musical Instrument Corp. currently leases 87% of the space. Fender has said it will move out of the space once it completes its new 77,000-square-foot headquarters at the $2-billion Paradise Valley mall redevelopment.
The proposed auto storage and social club would be at 17600 N. Perimeter Center Dr. and has been Fender’s home for more than 12 years. Finish Line Auto Club is in the process of acquiring the property with plans to demolish the existing office building to develop the firm’s fifth overall location, the first outside of California.
Finish Line Auto Club has locations in Costa Mesa, Westlake Village, Palm Desert and Calabasas. Westcord Commercial Real Estate Services, a Southern California-based firm, manages all Finish Line Auto Club locations, per the company’s website.
“We’ve been wanting to be in the Scottsdale market for a long time,” Principe said. “[We] finally found a site near the airport that we felt kind of supported the scale and level of the project that we wanted to bring to Scottsdale.”
