By The Storage Group
If you operate a Class A RV and boat storage facility, you should go beyond simply providing basic, budget-friendly storage solutions. Instead, once you have a solid foundation, you should create add-ons that enhance your overall tenant experience. Although add-ons may seem like unnecessary extras, they can appeal to premium tenants willing to pay more for convenience and upgraded amenities, so offering them can provide long-term value for your business.
Benefits of Add-Ons
There are several significant benefits to offering add-ons to tenants, such as choosing the right add-on services will expand your client pool. For example, installing electric charging stations may involve a significant upfront investment but may lead to great future profits. This is especially true in tech-forward markets like Silicon Valley, where demand is rising from electric vehicle owners seeking secure, long-term storage 
options. This can open your facility up to an entirely new demographic of customers and increased revenue in the long run.
Additionally, the added convenience can improve customer retention rates. For example, providing a wash bay at your facility adds genuine value that boat owners will appreciate. When customers see that you are investing in their convenience, they are more likely to remain loyal and recommend your facility to others. This simple amenity can strengthen retention and boost word-of-mouth referrals. Ultimately, thoughtful add-ons like these can set your facility apart from the competition and drive long-term growth.
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Add-Ons for RV and Boat Storage Facilities
If you are unsure where to start, we’ve provided a short list of add-ons to enhance your customers’ experience. But to begin, consider a couple pointers to choose the best options.
First, you want to ensure that your target customer base will use and appreciate the additions. If you do some research and realize that most clients in your area do not own electric cars, installing an electric charging station probably isn’t a strategic decision. Reflect on your current and potential tenants, their pain points as well as their needs.
Second, make sure the add-on is intuitive and easy for tenants to use. A basic understanding of good product design can go a long way. While facility managers don’t need to be experts, keeping user experience in mind is essential when identifying add-ons. Below are a few add-ons that may be right for your tenants:
Propane Stations
Having a propane station at your RV and boat storage facility adds a major convenience for tenants needing a refill before hitting the road or water. It saves them time by eliminating an extra stop, enhancing their overall experience and satisfaction. This value-added service can also generate additional revenue and set your facility apart from competitors.
Enclosed or Covered Storage
Offering covered or enclosed storage is essential for protecting high-value assets like RVs and boats from harsh weather, sun damage and environmental wear. This level of protection helps preserve the condition and resale value of the vehicles, making your facility more attractive to discerning renters. By providing secure, premium storage options, you can also justify higher rental rates and appeal to long-term tenants seeking peace of mind.
Wash Bays
Wash bays at an RV and boat storage facility provide customers with a convenient way to clean their vehicles before or after use, helping preserve their investment. This added amenity enhances the tenant experience, demonstrating your facility’s commitment to meeting their needs. Offering onsite wash bays can also boost retention and referrals by creating a premium, full-service environment.
Add-ons are practical tools to differentiate your facility and show tenants you care. If you want to learn more about RV and boat storage facilities, check out other blogs by The Storage Group on Toy Storage Nation!
The Storage Group® specializes in the storage industry, offering expert digital marketing services and innovative software solutions. RV and boat storage owners benefit from advanced marketing campaigns and online tools like ClickandStor® Online Rental Suite, the storage industry’s first online rental tool, and Aiden Chat, the AI-driven virtual assistant, designed to enhance facilities’ online presence, boost conversion rates and drive revenue growth. With a team of in-house industry experts, The Storage Group® helps storage businesses thrive in competitive markets.
