StorTrack has updated its Explorer platform with the newly released 2023 American Community Survey (ACS) data from the U.S. Census Bureau. This ensures users have access to the most current and accurate demographic insights available.
This update also includes revised 2025 and 2027 forecasts, ensuring Explorer continues to support accurate, forward-looking analysis for self-storage professionals.
Now updated in Explorer:
- Population
- Total households
- Rental households
- Median household income
- Average property value
- Average rental cost

Why This Matters
These demographic variables are essential for understanding the underlying dynamics that influence self-storage demand. Whether you’re evaluating a single site or comparing multiple markets, this data helps you:
- Gauge local affordability and rental market saturation
- Identify high-demand renter populations
- Make more informed decisions on site selection and market prioritization
With these updates, Explorer users have access to the most current and actionable demographic data to guide their investment, development and pricing strategies.
Explorer is StorTrack’s powerful market analysis platform built specifically for the self-storage industry. It provides detailed insights on rates, supply, demographics, development activity and now housing growth—helping operators, investors and developers make data-driven decisions with confidence. Whether you’re evaluating a single site or an entire portfolio, Explorer delivers the intelligence developers and investors need, all in one place.






































