Keeping customers happy is key to ensuring your storage facility remains profitable long into the future, especially as competitor sites crop up in your vicinity. In this installment of TSN Conversations Unplugged, TSN President Amy Bix calls upon two seasoned professionals for experiential insights and solid advice to maximize monetary success.
Questions addressed:
- Why is this statement false: “If you build it, they will come”?
- What steps are needed during the planning phase of a project to ensure profitability?
- Is it important to investigate the zoning/entitlements in the area before purchasing land, and what else is important to look at when determining the location?
- How important is the correct unit mix in ensuring a profitable facility?
- How important is properly marketing a facility? When should marketing efforts start and what elements should be included?
- How important is it to offer customers the ability to rent online?
- When it comes to website design, what elements are most beneficial to operations?
- How is AI impacting operations and the user experience?
- What should owner-operators consider when setting unit prices? How/when should they raise prices?
- What services and amenities should sites offer to collect premium profits? How important is it to train staff to sell amenities/convenience/security vs price?
- How do operators select management software to streamline operations and keep costs down?
Participants:
Steve Lucas | CEO/Managing Partner
The Storage Group®
slucas@storagegroupinc.com
970-818-1764
Troy Bix | Founder
Toy Storage Nation
troy.bix@toystoragenation.com
928-864-7440
Check out our other podcasts in the Toy Storage Nation Conversations Unplugged series.
