Great American Self Storage of Lake Norman is participating in this year’s Carolina BalloonFest in Statesville, N.C, October 17–19, offering festival-goers organizational tips, 
interactive games and giveaways designed to make storing and managing personal or business items easier. It is also an organic marketing strategy that can set this facility apart from competitors, gaining future tenants in the process.
The event provides optimal exposure for the facility within the community it serves, building rapport and trust with potential tenants. It’s also just one of the community-service events and activities that Great American Self Storage of Lake Norman has partnered with over the years.
At the upcoming balloon festival, attendees can meet Facility Manager Brandi Dempsey and the Lake Norman team to learn about local storage units in Mooresville, N.C., including climate-controlled units, RV and boat storage, bluetooth-enabled smart locks and private mailboxes with real street addresses.
“Carolina BalloonFest is a great opportunity to connect with our neighbors and share practical storage solutions that can free up valuable space at home or work,” said Dempsey. “We’re looking forward to answering questions and having some fun with the community.
“Great American is in the process of building its portfolio and understands how important it is to focus on community,” she adds. “People don’t really see storage companies doing events like this, but it gives us a chance to interact with people of all different walks of life. One thing I’ve learned is that people are always going through changes in their lives–like divorces, deaths, moves or kids going off to college–and we can help them through some of these difficult transitions by offering storage options.”
Great American Self Storage of Lake Norman serves homeowners, renters and local businesses throughout the Lake Norman area with secure, modern self-storage solutions, including package acceptance and online account management. The facility offers secure and flexible storage solutions for residential and commercial customers throughout the Lake Norman area.
Beyond the balloon event, the site has participated in promoting a children’s charity fundraiser, a chamber of commerce business expo and a Valentine’s Day-themed program that fosters art within elementary schools. They have also been instrumental in holiday toy drives.
Grassroots marketing efforts like this have been recognized as an excellent strategy for storage facilities of any size to network with neighbors, building relationships and boosting the company 
brand. Establishing yourself as a community advocate sends a strong message to potential customers, especially because consumers are more likely to do business with companies they know and respect.
In addition to community events, the Lake Norman facility operates robust social media 
campaigns promoting its storage solutions, while also offering special discounts built around national holidays and seasonal transitions. Plus, the helpful company website provides numerous resources online to guide tenants to choosing the right size units, tips on packing the unit most effectively and other storage-related tips.
Great American Storage is a vertically integrated real estate company that develops, builds 
and operates best-in-class self-storage, RV/boat Storage and garage suites facilities. The company’s mission is to deliver lasting value to our investors, partners, customers and the communities its facilities serve. Great American Storage strives to be the most “desired to work with” and valuable private self-storage brand in the marketplace, believing that collaboration, creativity, experience and speed to market through proven processes are the key to success.
