Winnebago Industries Inc., a leading outdoor lifestyle product manufacturer, and The Nature Conservancy today announced a new strategic partnership to promote conservation and protect the outdoors. The partnership centers on a land and water impact goal; reforestation as a natural climate solution in Minnesota and the Ocean and Coasts Network’s blue carbon work in Florida.
The reforestation initiative aims to plant trees on previously forested acres throughout Winnebago Industries’ headquarters state of Minnesota. Reforestation is a cost-effective, natural climate solution that provides multiple benefits such as clean water and air, habitat for wildlife, and improved public health as well as the ability to function as a significant carbon store.
“As an outdoors company, we are committed to doing our part to protect the environment,” said Jil Littlejohn Bostick, who leads corporate responsibility and inclusion for Winnebago Industries. “We create stronger, more impactful solutions when we partner with leading organizations such as The Nature Conservancy, whose expertise and advocacy is critical to safeguarding places for all to enjoy.”
The Blue Carbon Initiative, part of The Nature Conservancy’s Ocean and Coast Network, advances wetlands restoration to increase carbon sequestration. This practice maximizes the carbon storage potential of natural ecosystems and has the dual benefit of prevention and protection for coastline in the Southeastern United States. The work will be focused in Florida where the Winnebago Industries owned boatbuilder, Chris-Craft, has its manufacturing operations.
“We are grateful for Winnebago Industries partnership in advancing The Nature Conservancy’s reforestation efforts in Minnesota and our Ocean and Coasts Network’s blue carbon work in my home state of Florida and beyond,” said Greg Knecht, executive director of The Nature Conservancy in Florida. “Programs like these are helping The Nature Conservancy ensure we have healthy oceans, freshwater and lands, and tackle carbon emissions.”
Environmental sustainability and climate resilience are critical to the long-term sustainability of Winnebago Industries’ business. The company has committed to net-zero greenhouse gas emissions by 2050 as part of the Business Ambition for 1.5°C and continues to make progress to advance its zero-waste, water reduction and product stewardship targets as part of its plan for a low-carbon future and an expanding circular economy.