There is more to RV and boat storage facilities than just boats and RVs. Anyone who runs their own RV storage facility knows there are plenty of big toys that people own that need to be stored somewhere safe and reliable. It is up to you to market your facility to resonate with this market along with your “bread and butter” of boats and RV.
ATV and motorcycle storage can be a great way to make money and market your business. However, it is important to understand the best practices for marketing your ATV and motorcycle storage services. There are a few tips that you should keep in mind when marketing these services.
Customers and Content
First, you should ensure that you are targeting the right audience by focusing on potential customers who own ATVs or motorcycles. Just like with a primary marketing strategy of selling your storage spaces, you must let your customers know that your services include the storage of other types of vehicles. This means that your digital marketing efforts may need to branch off into other categories to focus on other modes of transportation.
Digital marketing is a powerful tool for businesses that need to reach their target audience in a cost-effective way. For businesses offering ATV and motorcycle storage, digital marketing can be used to get the word out about their services and attract customers.
You should first have a website that customers can go to in order to find out more about your services online. Your website must be optimized for the web, so factors such as loading speed and ability to order products and services online. You must follow SEO practices such as the right number of keywords peppered throughout your content that is natural and useful.
Internet marketing would not be complete without social media, so target your campaign toward an audience you know will respond to the advertising. Chances are that the markets for boat and RV ownership will overlap ATV and motorcycle ownership. Although the platforms for major social media giants are constantly evolving, you know that is where the vast majority of your target market will be.
You should also create content that speaks to the needs of these customers, such as providing information about the different types of storage available and how it can help them protect their vehicles from damage or theft. Keeping up with a monthly or weekly blog is a good source of providing steady content. You can shift your focus from general RV storage and branch out into little-known facts about the ATV industry or how motorcycles have prevailed in popular culture for over 100 years.
From creating targeted ads on social media platforms to optimizing content for search engines, there are a variety of digital marketing techniques that can be used to effectively market ATV and motorcycle storage solutions. By combining these techniques with traditional marketing methods, businesses can ensure that they reach the right people with the right message at the right time. Toy Storage Nation is the voice of the RV storage industry, and we know what it takes to diversify your marketing efforts to reach the widest base of potential customers possible. Contact us today to see how we can get started promoting your business.
The Storage Group has a team of experts specializing in the self-storage industry that offers digital marketing services as well as innovative software solutions. The Storage Group provides self-storage business owners with industry-leading marketing campaigns and online technology tools to improve their facilities’ online presence, drive higher conversion rates and increase revenue.