Owning a boat or RV is a dream-come-true for many enthusiasts. So when it comes to off-season storage, finding a safe and reliable facility becomes a top priority. As an owner or manager of a boat and RV storage facility, effectively marketing your services is key to attracting customers. In this article, we will explore strategies to market your facility based on location, amenities and ease of accessibility, ensuring you capture the attention of boat owners of all shapes and sizes.
Location
The location of your storage facility plays a crucial role in attracting boat owners. When marketing your storage facility, it is important to emphasize the benefits of its location. The location can greatly influence their decision to choose your facility, so be sure to showcase its advantages in your marketing materials. Highlight the advantages of your facility’s location in your marketing efforts in the following ways.
Proximity to Waterways
Emphasize if your facility is conveniently located near popular lakes, rivers or coastal areas. Boaters prefer storage facilities close to their preferred boating destinations, as it saves them time and effort in transporting their vessels.
Urban Convenience
If your storage facility is situated near urban centers, emphasize the convenience it offers to boat owners residing in metropolitan areas. Highlight how easily accessible your facility is, making it a practical choice for storage needs.
Amenities
The amenities provided by your storage facility can make a significant impact on the decision-making process for potential customers. Market these amenities effectively:
Security Features
Boat owners are highly concerned about the safety of their valuable investments. Highlight security measures such as 24/7 surveillance, gated access, well-lit premises and individual unit alarms to assure customers that their boats are in safe hands.
Climate-Controlled Storage
Boats require protection from extreme temperatures, humidity and moisture. If your facility offers climate-controlled storage units, emphasize this feature. Explain how it helps prevent damage to sensitive equipment and extends the lifespan of boats.
Maintenance Services
Consider offering additional maintenance services such as detailing and battery charging. Promote these services as value-added benefits for customers, saving them time and effort while ensuring their boats are in optimal condition.
Ease of Accessibility
Convenience and ease of access are key factors that boat owners consider when choosing a storage facility. When selecting a facility, boat owners value convenience and accessibility. To attract customers, emphasize ease of access and convenience. Highlight the following aspects to attract customers.
Extended Access Hours
Many boat owners prefer storage facilities that offer extended access hours, allowing them flexibility in retrieving or returning their vessels. If your facility accommodates such hours, make it a prominent selling point.
Ample Parking and Maneuvering Space
Ensure your facility has sufficient parking and maneuvering space to accommodate boats of various sizes. Showcase how your facility provides ample space for hassle-free parking, making it easier for customers to navigate their boats in and out of the storage area.
Boat Launch Facilities
If your storage facility has its boat launch or is located near a public launch, emphasize this advantage. Boat owners appreciate the convenience of launching their vessels directly from the storage facility, saving time and effort.
Online Presence
In today’s digital age, establishing a strong online presence is vital for effective marketing. Everyone is online and every business that wants to keep up is online as well. In order to stay ahead and continue capturing the market you are trying to target, familiarizing yourself with the digital landscape is the way forward.
Professional Website
Create a user-friendly website that showcases your facility’s features, amenities, location, and contact information. Optimize it for search engines to ensure it appears in relevant search results when potential customers are looking for boat storage options in your area.
Engaging Content and Visuals
Provide informative and engaging content about boat storage on your website and blog. Make sure to include high-quality images and videos that highlight the facility’s security measures and amenities. This will enhance your credibility and attract potential customers.
Online Advertising
Reach a wider audience by using paid online advertising platforms, such as Google Ads or social media ads. Promote your boat storage facility’s unique selling points with compelling advertising campaigns in your local area.
Effectively marketing your boat and RV storage facility is essential for attracting customers of all shapes and sizes. By leveraging your location, emphasizing amenities, ensuring ease of accessibility and establishing a strong online presence, you can capture the attention of boat owners seeking a reliable storage solution. Implement these strategies to position your facility as the go-to choice for boat storage and watch your customer base grow.Â
The Storage Group has a team of experts specializing in the self-storage industry that offers digital marketing services as well as innovative software solutions. The Storage Group provides self-storage business owners with industry-leading marketing campaigns and online technology tools to improve their facilities’ online presence, drive higher conversion rates and increase revenue.
Learn more about all facets of marketing your facility from Steve Lucas, CEO and Managing Partner of The Storage Group, at the Toy Storage Nation Executive Workshop, December 1, in Fort Myers. FL. Steve will discuss numerous ways to elevate your business success through digital marketing strategies. Register today.
