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Give Back To Engage Community

By The Storage Group

Engaging with your community in meaningful ways is the best way to build relationships with existing and potential customers, and there is no better time to get started than November. As a recreational vehicle storage facility owner and operator, not only will engagement and involvement increase your brand awareness, but you build trust with the residents of your community. This will greatly impact the success of your business as support from the community will help your organization in the long run.

What better way could there be to propel your business forward than making a difference in the lives of others?

Understanding the Spirit of Giving

This time of year is all about showing gratitude and being charitable. It all stems from the historical and cultural roots of Thanksgiving. Giving to those less fortunate brings personal fulfillment and helps you build stronger connections with your customers.

As we approach the season of giving, it is important to recognize opportunities that can allow you to personally and professionally demonstrate a commitment to social responsibility and compassion.

Creative Ways to Give Back

Volunteer Opportunities

Looking for ways to volunteer in your community? Here are some options:

  • Help out at local food banks and shelters. Set up donation drop-offs at your facility that tenants can fill throughout the season. Get creative with donations.
  • Participate in community clean-up events. Host a cleanup event in your area to beautify your neighborhood. Enlist volunteers through social media and share your progress.
  • Donate to animal shelters and rescue organizations. At a storage facility, your tenants are bound to have a few items a shelter could use. Encourage the donation of old blankets and towels.
  • Get involved in environmental conservation initiatives. The recreational vehicle industry is all about the outdoors. Take part in conservation efforts so more people can utilize your services when traveling.

Donation Drives

Here are some ways you can donate and help those in need:

  • Donate canned food. Any food or drink that can be hauled unrefrigerated for some time is ideal. Dry items like beans, lentils, pasta, and rice are also ideal.
  • Give away clothing and blankets. Old blankets and towels come in handy at places like animal shelters.
  • Collect toys and gifts for those who need them. Small trinkets can make a big difference. Never underestimate the impact this will have on a person.
  • Donate pet supplies. For shelters or low-income pet owners, pet supplies for our furry friends will always be appreciated.
  • Recycle electronics and technology. Even something as simple as a phone charger will go a long way in recycling and providing for those in need.

Fundraising Campaigns

Here are five ways to support charitable causes:

  1. Participate in charity walks or runs.
  2. Set up bake sales or booths at farmers’ markets.
  3. Use online crowdfunding to raise money for causes.
  4. Host charity auctions or garage sales.
  5. Sell crafts and artwork to support charities.

It is important to contribute to society so it can enhance our own well-being. Share your charitable experiences on social media and inspire others in the RV community to make a positive impact. By embracing the spirit of giving and aligning it with the RV lifestyle, individuals can turn their travels into meaningful opportunities for community engagement and positive change. 

The Storage Group has a team of experts specializing in the self-storage industry that offers digital marketing services as well as innovative software solutions. The Storage Group provides self-storage business owners with industry-leading marketing campaigns and online technology tools to improve their facilities’ online presence, drive higher conversion rates and increase revenue.

Learn more about all facets of marketing your facility from Steve Lucas, CEO and Managing Partner of The Storage Group, at the Toy Storage Nation Executive Workshop, December 1, in Fort Myers. FL. Steve will discuss numerous ways to elevate your business success through digital marketing strategies. Register today.
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