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Winnebago Remains in Good Shape During Macroeconomic Uncertainty

Winnebago Industries manufactures Class A, B, and C motor homes along with towables, customized specialty vehicles, boats and parts. Headquartered in Eden Prairie, Minnesota, Winnebago has been producing recreational vehicles since 1958. Revenue was about $3.5 billion in fiscal 2023. Winnebago expanded into towables in 2011 with the acquisition of SunnyBrook and acquired Grand Design in November 2016. 

Towables made up 79% of the firm’s RV unit volume, up from 31% in fiscal 2016. The company’s total RV unit volume was 39,447 in fiscal 2023. Winnebago expanded into boating in 2018 with the purchase of Chris-Craft, bought premium motorhome maker Newmar in November 2019, and bought Barletta pontoon boats in August 2021. It also is developing electric and autonomous technology.

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