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Blue Compass Completes Year-Long Nationwide Rebranding

By RV Business 

Blue Compass RV announced the culmination of its rebranding efforts in 2023, finishing the company’s nationwide brand rollout on over 100 stores with the grand opening at a brand new state-of-the-art dealership facility in Austin, Texas.

The Blue Compass RV brand rollout represented a significant investment in the company’s facilities, according to a release, and the rebrand happened in one year in record fashion similar to the growth of the business.

“The Blue Compass brand has been exceptionally well received by our customers, associates and the local communities in which we operate across the United States,” said Blue Compass RV Founder, CEO and President Jon Ferrando. “We have upgraded our facilities and installed 415 exterior Blue Compass signs and 4,820 interior signs in our 100-plus dealerships.  In addition to enhancing the store environment we have invested significantly in elevating the sales, service and ownership experience for our customers.”

“We finished in style with the grand opening in December of our brand-new state of the art dealership facility in Austin, Texas,“ Ferrando continued. “This new facility has 20,000 square feet of service bays, tech facilities and parts storage with service capacity to work on 30 RVs. We have a stunning 9,500 square foot RV sales showroom along with retail parts and service write up space along with a large service drive. The dealership sits on 23 acres on I-35 in Buda south of Austin right next to our Airstream of Austin facility that we opened last year.”

Be sure to look out for one of Blue Compass RV’ 100+ locations across the country on your next road trip. Look for the new blue-hued logo featuring a sun-drenched landscape of mountains accessible by a road of possibilities – best seen through an RV purchased at a Blue Compass RV location. As consumers head to these locations, they will be treated to new signage, both in the facility and on the property, as well as an elevated experience that directly reflects the Blue Compass RV brand.

Blue Compass RV is the fastest-growing RV retail company in the United States over the past five years, with over 100 locations in 33 states. Its stores across America offer an incredible selection of new and used RVs, including the best lineup of premium new RV brands. Its mission is to provide an exceptional sales, service,and RV ownership experience for our customers, and with over 1,000 service bays across the country, they’re able to service their customers wherever their travels may take them. 

The company has been named the No. 1 Airstream dealer in the world for four consecutive years, Blue Compass RV’s flagship Motor Home Specialist store has been the leading motorhome dealer in the U.S. for 10 consecutive years, and it has seven Airstream stores achieving the prestigious “Five Rivet” status.

Led by Founder, Chief Executive Officer and President Jon Ferrando, Blue Compass has experienced exponential growth since its founding in 2018, for which it was named to the 2023 Inc. 5000 Fastest Growing Companies list, as well as South Florida Business Journal’s Fastest Growing Private Companies list for three consecutive years. Prior to launching Blue Compass RV, Ferrando was instrumental in building America’s largest automotive retailer from start-up to over $20 billion in revenue. To learn more about Blue Compass RV, visit: https://www.bluecompassrv.com.

 

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