By The Storage Group
Having and maintaining an online presence is not the same as simply existing on the internet. For anyone who has done any amount of sleuthing online, there are plenty of websites built by companies that are less than functional, with poor design and links that go nowhere. How many defunct social media platforms are out there that you have come across? Probably more than you can count.
When owning a boat and RV storage facility, you want to be visible online to your customers while also attracting new customers. Maintaining an online presence can not only help people find you and your business, but it can build loyalty among current customers. Here are some ways to enhance your digital presence.
The first step towards having an online presence is having a website for your business that is optimized for the web. The role of a business website is to optimize your company’s brand on the internet. In order for people to find you when searching online, there are some key elements to consider when building your website.
It is no secret that smartphones have taken over the world. According to DataReportal, of the 5.16 billion internet users, 92.3% of those users accessed the internet via a mobile device. With so many people visiting websites on their smartphones, it is imperative that you optimize your website for mobile usage.
User experience is something you should be mindful of when building your website. You should build out intuitive navigation. Take notes from successful websites of bigger companies that utilize call-to-action buttons and navigational tabs.
Search Engine Optimization (SEO)
In order to index your website, search engines must be able to crawl your site, utilizing your on-page and off-page SEO strategies to rank. Relevant keywords sprinkled in, along with strong backlinks and correct meta descriptions will help categorize your site and build trust on the net.
The content you create should be valuable. Your own expertise and experience in your own voice is unique, and you may know some tips and tricks that are not well-known. High-quality content will keep users coming back for more, build trust in your expertise, and help your website rank higher.
Importance of Regular Updates
Update your website regularly. The search engine giant Google is always updating its ranking system in order to improve functionality, so keeping up with the latest updates is crucial. You also want to update your website with new and relevant information. Promotions, new site openings, and other newsworthy events should be updated on your website.
Social Media Engagement
One way to maintain an online presence is to engage with customers and potential customers across all your social media platforms. Engagement with the public on a regular basis signals to people the kind of manpower you put into your business. As more companies go the way of technology, it is important to remind people of the person behind the web page.
Building and Managing Social Media Profiles
A huge part of managing social media is the creation and upkeep of your social media platform. You don’t have to engage with all of them, but there are a few big ones that your company should have a presence with.
- X (formerly known as Twitter)
- LinkedIn (for B2B connections)
Content Creation and Posting Strategy
What you post is just as important as how much you post. The content you cover can include anything your customers want to know about boat and RV storage. You can post tips on how to winterize a vehicle, tricks on finding the best deals, advice on the best travel locations, and you can promote new products, services, and discounts.
Engaging with Followers and Responding to Inquiries
Responding to users who engage with your platform will also bring advantages when it comes to trusting your company. Positive feedback is always welcome, and thanking people for their reviews should be done as soon as possible. When responding to negative feedback, it is important to do so in a positive and professional manner, prompting dissatisfied customers to contact you directly, or offline. The aesthetics of a calm company will work wonders for your image and boost your brand’s authority.
Once your website and social media are in the ether, advertising your company is the final step toward enhancing your online presence. There are different types of online advertising you can utilize to spread the word about your company. Here are some of the most effective.
Types of Online Advertising
- Pay-Per-Click (PPC). PPC advertising allows you to display ads on search engines like Google or Bing, and you only pay when someone clicks on your ad. It’s highly effective for driving immediate traffic to your website.
- Display Advertising. Display ads are graphic or multimedia ads that appear on websites within the Google Display Network or other advertising networks. They can include images, text, and video.
- Social Media Advertising. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer advertising options to reach specific audiences based on demographics, interests, and behaviors.
Targeting the Right Audience
To maximize the effectiveness of your online advertising, it’s essential to target the right audience. The focus should be on demographics and geographic targeting. You want to get your brand in front of the right people and those in your area and demographic ranges would be the first to target.
Measuring Advertising ROI
Measuring the Return on Investment (ROI) of your online advertising efforts is crucial for assessing the effectiveness of your campaigns and optimizing your marketing budget. Different points of data will help you measure the effectiveness of your campaigns and help you reach realistic goals, such as lead generation, sales, website traffic, and brand awareness.
As the voice of the recreational vehicle storage industry, we know how intensive it is to have an online presence. Your company can succeed in the modern world through effective means of selling and advertising online in the digital age. Find out how working with Toy Storage Nation can help you uplift your digital voice and bring about the change you want to see in your company. Contact us today.
The Storage Group has a team of experts specializing in the self-storage industry that offers digital marketing services as well as innovative software solutions. The Storage Group provides self-storage business owners with industry-leading marketing campaigns and online technology tools to improve their facilities’ online presence, drive higher conversion rates and increase revenue.