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Effectively Promoting Your Boat and RV Storage Facility

By The Storage Group

Capturing leads and increasing sales are just some of the ways to increase revenue at your boat and RV storage facility. You may have clean and well-maintained lots and spaces waiting to be filled with cars, boats, jet skis and recreational vehicles along with the equipment that goes along with them. Potential customers not only need to know about your company and the benefits of storing their prized possessions with you, but they also need to see the value in choosing your facility over any other. Your business can offer various promotions to attract customers and encourage them to choose your services for the upcoming travel season.

Early Bird Discounts

One way to encourage customers to book their storage space early is to offer them an early bird discount. This discount would incentivize them to secure their spot before the peak season begins. As travelers prepare to embark on their adventures in the great outdoors, they will be planning their routes and comparing facilities based on several factors. Allowing potential customers to save money while still affording all the amenities of a traditional storage facility will give your business a competitive edge.

Referral Program

Another approach is to implement a referral program that rewards existing customers for referring new customers to the facility. This program could offer discounts or other incentives to the referring customer, which would help attract new customers and retain existing ones.

Package Deals

Executive workshop in St. LouisOne of the most effective promotional strategies is to offer bundled packages that combine storage space, maintenance services or additional amenities at a discounted rate compared to purchasing each service separately. This can help your customers save money while also providing them with a more comprehensive and convenient storage solution.

Seasonal Discounts

Providing seasonal discounts or promotions that are specifically tailored to the upcoming travel season can attract customers who are planning to use their boats or RVs during that time, and it can also help you stand out from your competitors, who may not offer such promotions. You could offer special discounts on winter storage for boats or RVs during the off-season, or offer free maintenance services to customers who store their vehicles with you during the summer.

Extended Rental Discounts

You can also consider offering discounts to customers who commit to renting storage space for an extended period, such as six months or a year. This can encourage long-term commitment from your customers, which can be beneficial for both you and your customers. One suggestion is to offer a 10% discount on storage fees for customers who commit to renting space for a year or more. 

First Month Free

Offering free services goes a long way toward attracting customers to your business. Obtain new customers or lock in returning customers by providing a free month of storage with a commitment of at least six months. This is also an ideal time to gain a significant customer base during the slower months, guaranteeing sales at a time when they slow down.

Bundle Other Services

Form partnerships with other local businesses or service providers and offer bundled deals. Collaborate with boat or RV maintenance providers to offer customers discounts on their services when they rent storage space from you. This approach can create a mutually beneficial relationship, provide added value to your customers and potentially attract new business for both parties.

Social Media Contests or Giveaways

Another strategy is to run social media contests or giveaways. By hosting contests where participants can win discounts or free storage space, you can generate excitement around your brand, increase engagement on your social media channels, and attract more potential customers to your storage facility. Remember, asking participants to share photos or travel plans related to their boats or RVs can help create a sense of community and connection around your brand. 

These tactics can help you stand out in a crowded market and build stronger relationships with your customers. By offering attractive promotions, your boat and RV storage facility can effectively attract customers and increase occupancy during the upcoming travel season.

The Storage Group has a team of experts specializing in the self-storage industry that offers digital marketing services as well as innovative software solutions. The Storage Group provides self-storage business owners with industry-leading marketing campaigns and online technology tools to improve their facilities’ online presence, drive higher conversion rates and increase revenue.

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