National Go RVing Day, celebrated annually on the second Saturday of June (this year on June 8), calls on the RV industry and consumers alike to celebrate the joys of RVing by heading out to their favorite outdoor destination for the weekend. Taking place during National Camping Month and Great Outdoors Month, National Go RVing Day is an opportunity for the RV industry to share the many benefits of RVing and living an active outdoor lifestyle.
The toolkit provides RV and boat storage operators with everything they need to promote the annual celebration to tenants–giving them a unique opportunity to connect with clientele in a meaningful way.
In the tool kit, you will find:
- Suggested Promotional Timeline—An outline with suggestions on how to get the most out of National Go RVing Day in the weeks before the actual day.
- National Go RVing Day Logo—Official PNG logo files that can be used alone or added to your own images to promote National Go RVing Day on your company website, social media, and print material.
- Social Media Graphics—A variety of graphics that can be used on National Go RVing Day and in the lead up to the day. Graphics have been sized to fit a variety of social media platforms.
- Draft Social Media Copy—Suggested social media copy and hashtags to use on National Go RVing Day and in promotion leading up to the day.
- Draft Blog/Newsletter Article–A drafted article that can be shared by companies as a way to promote National Go RVing Day.
SUGGESTED PROMOTIONAL TIMELINE
Week of May 25: Two weeks out from National Go RVing Day. Your company can use the official logo, sample social graphics, and social copy to encourage your customers to prepare for National Go RVing Day by booking a campground, visiting your dealership, or purchasing an aftermarket product. Suggest sharing on both social channels and company website/blog. Individual companies could also use National Go RVing Day as an opportunity to run promotions and contents.
Week of June 1: One week out from National Go RVing Day. Your company can use the official logo, sample social graphics, and social copy to encourage your customers to finalize their plans for National Go RVing Day. This can include suggestions on what to pack, where to go, and where to get that last minute RV accessory they need. Go RVing’s “First-Timer’s RV Tool Kit” has a wealth of content that can be shared with your audiences as they prepare to get out and go RVing—maybe for the first time! Suggestions can also include booking a campground, visiting your dealership, or purchasing an aftermarket product. Suggest sharing on both social channels and company website/blog.
June 8: National Go RVing Day! Suggestions included sharing how your company is celebrating the day and asking followers how they are celebrating the day.
Week of June 9: Consider sharing on social channels or company website/blog wrap-up pictures or comments from customers about National Go RVing Day.
DRAFT SOCIAL MEDIA COPY
Week of May 25th
- Mark your calendars! #NationalGoRVingDay is on June 8th! Time to dust off your RV or book your dream rental and hit the open road! ️
- Escape the ordinary! Celebrate #NationalGoRVingDay on June 8th by exploring a new place in your RV. Adventure awaits! 🙌🚐 ️
- Calling all RV newbies! #NationalGoRVingDay is June 8th. Don’t let fear hold you back from taking the trip of a lifetime! The Go RVing First Timer’s Tool Kit has everything you need to plan your first adventure. https://www.gorving.com/this-is-rving/activities/first-timers-rv-tool-kit
- June 8th is #NationalGoRVingDay! 😄 Tag a friend who needs to go on an RV adventure with you!
- Feeling the wanderlust? #NationalGoRVingDay (June 8th) is the perfect excuse to pack your bags, fuel up your RV, and chase the sunset!
- Level up your camping experience with an RV! Celebrate #NationalGoRVingDay (June 8th) with comfort, convenience, and endless adventure.
- #NationalGoRVingDay is almost here! Get ready for June 8th by finding your local RV dealer and finding the perfect rig for your next road trip.
- Upgrade the way you vacation for #NationalGoRVingDay on June 8th! Explore the US, find a campsite, and enjoy a change of scenery.
- Need an excuse to get away? #NationalGoRVingDay is June 8th, and there’s only one way to celebrate! Get the RV ready and hit the road!
- Forget the hotel! Celebrate #NationalGoRVingDay (June 8th) with the freedom and flexibility of your own mobile haven.
Week of June 1st
- It’s less than one week until #NationalGoRVingDay! What RV adventures do you have planned? 👀
- Still need a campsite for next #NationalGoRVingDay on June 8th? Visit @GoRVing’s website to find your perfect campground! https://www.gorving.com/get-started/find-a-campground
- Pets love new adventures too! Celebrate #NationalGoRVingDay with your furry friend(s) by checking out these tips on RVing with pets and this list of campgrounds with puppy parks. 🐾 https://www.gorving.com/this-is-rving/benefits/furry-friends
- Looking for a new RV before #NationalGoRVing Day? Check out @GoRVing’s brand finder to locate your perfect RV! https://www.gorving.com/get-started/find-a-brand-or-model
June 8th
- Today’s the big day! Happy #NationalGoRVingDay! How do you plan on celebrating? If you need any last minute destination ideas, visit our website👉www.gorving.com
- In honor of #NationalGoRVingDay, start planning your next big trip! 🙌 Visit www.gorving.com to find everything you need to plan your adventure.
- What better way to embrace the great outdoors than to Go RVing? #NationalGoRVingDay
- One of RVing’s greatest advantages is its ability to connect people with nature. Hit the road and breathe in the fresh air! 🍃🚐 #NationalGoRVingDay
Article
Get ready for National Go RVing Day! Taking place this year on June 8th, this day calls on the RV industry and consumers alike to celebrate the fun-filled RV experience by hitting the road this weekend. Visit your favorite outdoor destination, whether that’s a national park, state park, campground, or boondocking location.
National Go RVing Day was created in 2022 by Go RVing, the RV industry’s marketing and consumer awareness program. The day takes place each year on the second Saturday in June, a month that’s also recognized as National Camping Month and Great Outdoors Month. National Go RVing Day continues June’s outdoorsy theme with its own day dedicated to RVing with friends and family and exploring the great outdoors.
For consumers who are in need of an RV to rent or purchase for the big day, Go RVing offers a variety of resources to help find the perfect brand, dealer, or rental company to meet all RV needs and create the best possible RV road trip experience.
And, for those who plan on visiting a campground, Go RVing’s website is full of helpful resources. Check out the Find A Campground tool to help decide which location to reserve, as well as the website’s resources like this checklist of supplies before hitting the road.
Embrace National Go RVing Day this June with a weekend getaway to your favorite outdoor space with all your go-to outdoor brands and equipment at your fingertips.
PITCHING LOCAL MEDIA RESOURCES
Last year, Go RVing’s PR Team held a webinar to highlight the easy steps your dealership or company can take to pitch local TV on covering your business. With National Go RVing Day coming up on Saturday, June 8, now is the perfect time to reach out to your local media about doing a segment on the RV industry and your dealership’s impact in your community.
The webinar recording (linked below) covers how to write the perfect pitch, how to identify the right media outlets, what to expect the day of the interview, and more! If you have ever been curious about what it takes to get on your local news, this is your opportunity to find out!
Sample pitch
EMAIL SUBJECT LINE:
Pitch: Kick Off Travel Season Segments With National Go RVing Day
Dear xxx (or Hi –)
I’m reaching out with a fun segment idea to start off this summer travel season.
June 8th is National Go RVing Day, created to celebrate the joys of RVing and to help people embark on their own RV adventure. Nearly half of leisure travelers are considering taking an RV trip in the next year and 27 million Americans are planning an RV trip this spring. (we will have summer numbers to include soon)
We can bring one or more of the latest RVs to your parking lot and stage the space to feel like a campground, show off the coolest features, and walk through RV basics.
RVing continues to be one of the most affordable ways to travel. Even when factoring in the total cost of RV ownership and use, including gas, food, and campground fees, a recent study found that an RV vacation for a family of four costs an average of $350/day, significantly less than other forms of travel.
We can be there another day if June 8th doesn’t work for your calendar. And if you’d rather come to our dealership, we can make sure it’s staged for a great visual too!
Thank you for your consideration,
xxxx
Dealership name / Address
